2014 Chicco Late Night Feeding Survey Results
Any parent is likely all too familiar with late night feedings and sleepless nights, especially when your baby was a newborn. If you’re a mom – you likely took on the majority of those duties while your partner somehow managed to sleep through them. In the thick of all those sleepless nights, did you ever wonder how your loved one managed to sleep like a log? Or did you think maybe he was just pretending? If it’s the latter… you’re not alone.
According to the 2014 Chicco Late Night Feeding Survey, forty-four percent of parents suspect their partners have pretended to be asleep to avoid late night feedings. The truth? More than one-third of dads surveyed (38%) admit they have actually done so, but only 28 percent of moms say the same.
To celebrate the launch of Chicco’s NaturalFit Advanced Feeding & Soothing System, which is designed to simplify bottle feeding for parents and their newborns, Chicco USA polled new moms and dads to get the inside scoop on what goes on during the wee hours of feeding-filled sleepless nights.
Some additional findings from the survey include:
Queen of late night: A whopping 91 percent of moms surveyed agree they take on the majority of the late night feedings.
Worth the sacrifice: Although late night feedings put added strain on new parents, the bonding between parent and child during the wee hours is worth the lack of sleep. The majority of parents (75%) report those late night feedings have deepened the bond between them and their babies.
Guilty of faking it: Forty-four percent of parents suspect their partners have pretended to be asleep to avoid late night feedings. Those suspicions may not be too far from the truth: more than one-third of dads surveyed (38%) admit they have actually done so, but only 28 percent of moms say the same.
Feeding time = Facebook time: Nearly all moms (98%) and dads (94%) who check social media while feeding baby in the middle of the night report Facebook as the social network they are most likely to visit. That’s where the similarities end, as half of dads are most likely to check Twitter (48% vs. 23% of moms) and YouTube (45% vs. 25% of moms) while baby is feeding in the middle of the night; whereas moms are more likely to check Pinterest (38% vs. 16% of dads).
Sports vs. Shopping: While feeding baby in the middle of the night, moms and dads surveyed are not visiting the same types of websites. Three-quarters of dads who browse the Internet are most likely to visit a sports-related website (79% vs. 17% of moms), such as ESPN.com, or general news site (73% vs. 48% of moms), while moms who browse are most likely to visit parenting (89% vs. 49% of dads) or retail websites (77% vs. 58% of dads).